More than 40 of them have been working for Seiler for more than 25 years, which helps to assure consistent quality of the instruments. Great Extensions Big new factory buildings are built in 1907, with now 350 workers employed. The wood yards have the extent of whole quarters. In 1882, own action and keyboard production starts. Prizes and awards from Vienna, Amsterdam, Melbourne, Chicago, Berlin and Milan form the basis of Seiler’s worldwide renown. Due to these three managers, Seiler piano company becomes one of Germany’s and the World’s foremost piano makers. Therefore, Johannes Seiler becomes technical director in1879, his brothers-in-law August Lauterbach and Oswald Kasig joining the company as sales managers. He does not only gather experiences in his father’s factory, but also works in other well-known factories during some years of travelling through Europe. In the meantime, the younger brother Johannes Seiler has finished his apprenticeship in the craft of piano making. The company is run by the sons Paul and Max for the next four years, before both die young in 1879. Eduard Seiler dies soon afterwards in autumn of 1875. After some years with troubles such as the wars of 1864, 18/71, a new business increase follows that makes Eduard Seiler have a new steam-powered factory built in 1873, where more than 100 workers start producing in spring of 1874. The two sons, Paul and Max are more and more supporting their father. 3 in 1860 and opens showrooms in Goldbergerstraße. The Pianoforte-Fabrik therefore moves to Steinmarkt no.
Thus, the workshops soon become too small. The aim is clear: to reach perfection.īusiness Boom The efforts lead to success – In 1872, for example, Seiler receives a gold medal at Moscow for the outstanding quality. A lot of work is put in the construction and assembly of the first instruments, handmade from best materials in small workshops. The first Seiler piano is already characterized by the unique, transparent Seiler sound. His vision: he wants to provide pianos and grands as well for professional use as for middle classes to allow them to explore the world of music. The Founding Father In 1849, Eduard Seiler founds the “Pianoforte-Fabrik” at Liegnitz (Legnica).
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